International School Marketing Report 2021

Over a course of 3 months, Hive Social conducted a survey to gain a better understanding of the most popular school marketing strategies and platforms being used, and to uncover where common gaps occur.

Thanks to 70 international school marketers and admissions personnel from 15 countries in Asia Pacific, our report is now available to school leaders, marketers, and admissions officers who could benefit from the insights found.


While it’s impressive to see that most schools use multiple platforms and have many strategies in place, there are some common themes in terms of gaps. For example, 73% of respondents say that creating new content is the most time consuming part of their job. This is followed closely by communicating with current families—60%. A lot of your job as a marketing / admissions / communications personnel is dedicated to making sure current families are well informed. With internal communications taking priority, less time may be allocated to the recruitment side of marketing.

Additionally, interviewees reported that, while they have many efforts in place, they would like to focus more time on their social media, social media created by students, website, and SEO strategies if time allowed.

Please note: This report will only be sent to those who could truly benefit from our findings. If you are a school leader, marketing manager, or admissions personnel interested in learning more, please fill in the form below to request access to the school marketing report.

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