Empower your school’s growth with our China marketing solutions designed to resonate with Chinese families and drive your school enrollment

China has become a key market for international schools in the Asia Pacific due to the growing middle class and their increasing desire for high-quality education for their children. However, a successful marketing campaign to recruit Chinese students requires a deep understanding of the Chinese market, its cultural nuances, and the preferences and behaviors of Chinese families. The school needs to leverage the right digital marketing strategies and tactics that effectively reach and engage with Chinese families and build a strong pipeline of prospective applicants.

How IES China marketing solutions can help your school

Social Media Marketing

Social media is a popular platform for Chinese families, with platforms like WeChat, Weibo, and Xiaohongshu (Little Red Book) being especially popular. We help schools build brand awareness and connect with prospective parents by creating engaging and informative content that resonates with Chinese families.

Search Engine Marketing (SEM)

SEO involves optimizing a website for search engines like Baidu, the dominant search engine in China, to improve its ranking in search results. We ensure that a school’s website appears at the top of relevant search results, and Chinese parents are more likely to discover and consider the school.

Content Marketing

Content marketing involves creating and sharing useful, informative, and engaging content that helps prospective Chinese parents learn more about a school and its programs. We help schools to create articles, videos, infographics, and other types of content that can be shared on Chinese social media and other digital channels.

Key Opinion Leader (KOL) Marketing

KOL marketing involves partnering with social media influencers with a large following among Chinese parents. IES has exclusively partnered with Chinese KOLs that can help schools to promote their programs and reach these popular figures to generate awareness and interest among prospective families.