The Power of KOL Marketing: Leveraging Expertise and Influence for School Brand Success KOL marketing, or Key Opinion Leader marketing, [...] Read More
Effective Approaches to Connect with Chinese Parents and Promote Schools As a school marketing and admission team, you may be [...] Read More
Navigating Social Media in China vs. the West: Key Differences You Need to Know Chinese and Western social media are [...] Read More
In 2022 the digital marketing economy was estimated to be worth a massive 321bn USD! And, while your school will […]
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International Schools Asia Conference (ISAC) The International Schools Asia Conference (ISAC), is returning in 2023. Join us in Bangkok for [...] Read More
What Chinese Parents Really Think About International Education Jingjing Jiang, Head of China Marketing Solutions at IES, talks about why [...] Read More
Increase your school's search engine ranking with a backlink strategy Have you heard that building backlinks for your school’s website [...] Read More
Easily Optimize Your School’s Website With These SEO Tips By now, you probably already understand that in order to optimize [...] Read More
Share Your School’s Story With Social Media In A New Way With the 2021 school year in full swing—and most [...] Read More
Caught in the crossfire – why university advisors at international schools face multiple pressures Those of a certain age (OK, [...] Read More